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Scott Cramton is an innovator focused on driving the experience economy to empower people to rejuvenate their lives and encourage them to become agents of change.
A veteran in the immersion industry, Scott has been involved in the rapidly growing movement since the early 2000’s.
He is the founder of American Immersion Theater (AIT). This company encapsulates his many passion projects. These niche theater businesses include The Murder Mystery Co., The Princess Party Co., Famous for a Day, and The Superhero Experience–just to name a few.
What really is immersion theater? Stripped down to its core, it is an environment which provides an accessible way for people to play again. Scott never wanted to stop playing. He wasn’t sure why everyone else did, until he realized they didn’t choose to stop–they were forced to.
Like a comic book character who took his mom saying “You can be anything you want to be when you grow up” a little too literally, Scott began building his dream from his home in Grand Rapids, MI. The fact that he needed a job to pay bills was just a fact of life, but no one said that job had to be ordinary.
He stood firm in his conviction: If he can make his life into a game he gets to play in and in turn help rekindle the joy of play for others, he’ll do anything to make that happen.
But this isn’t a one person movement. Scott is the ringleader of 27 national troupes performing over 10,000 shows a year in private homes and public venues. This makes AIT the biggest theater company in the US.
Want to speak with one of the leading experts in immersive theater about how you bring can live entertainment to your next event?
Before you look it up, yes–that is proper English.
All jokes aside, Scott is someone who’s seen it all, done it all, and experienced it all in the realm of immersive theater.
A world traveler through his craft, he has attended performances all over the globe. From Sleep No More and Mouse Trap to an intimate superheroes vs. villains showdown in a New York warehouse, chances are he has bought his tickets to check out what the other interactive theater savvy entrepreneurs have to offer.
He is truly the Experience Economy’s #1 Attendee, supposing there was a method to measure such a title.
Over the last two decades, Scott has worked at perfecting the immersion formula with his company, American Immersion Theater. AIT strives for high quality, consistent performances. The professional actors of each troupe are specially trained to give every attendee a unique, memorable interaction to walk away with. No two experiences will be the same. The most important goal of the experience is to deliver these moments as a standard.
The AIT Method allows for this ideal to be replicated across the country. It’s a game where people are not excluded. A game where people can connect.
After all, an immersive performance is not just an absurdist, unstructured free-for-all.
It’s meant to invoke people’s ability to become a part of their experiences in a way that moves or changes them. It lets them put on a different hat and participate in an adventure their normal life would never provide for them.
Bottom Line: All work and no play makes everyone a whole lot duller.
Scott’s flavor of interactive theater has been crafted through years of passion, dedication, and research.
For both participants & performers, the experience breaks them out of their shell as they break through the fourth wall.
To be immersive is to be present, honest, and authentic.
Scott Cramton
© 2023 Scott Cramton. All rights reserved.